LinkedIn is more than just a place to list your work history – it’s a living, breathing network of people, purpose, and opportunity. Whether you’re actively job hunting or simply open to the right role coming your way, using LinkedIn with intention can make a real difference, especially in the not-for-profit world, where relationships and values matter just as much as skills.
Here are our top seven tips to help you get noticed and make LinkedIn work for you:
1. Let recruiters know you’re open
LinkedIn’s “Open to Work” feature allows you to signal to recruiters that you’re available – either privately or publicly. You can choose to display a green #OpenToWork banner on your photo, or keep it visible only to recruiters. Either way, it boosts your chances of showing up in the right searches. It’s a small tweak that can open big doors.
2. Speak the language of the roles you want
Recruiters often search LinkedIn by keywords – so your profile should reflect the skills, job titles, and tools commonly used in the roles you’re targeting. Include these keywords in your headline, summary, and experience sections. Think about the kind of language a hiring manager or recruiter might use to find someone like you and mirror that in your profile.
3. Align your profile with your CV
When recruiters view your CV, one of the first things they do is look you up on LinkedIn. Make sure what they find there supports and strengthens your story. Keep your dates, titles and experience consistent across both, and regularly update your profile with new achievements, projects, or courses. A friendly, professional headshot and a clear, compelling About section also go a long way.
4. Show who you are – not just what you do
LinkedIn might be professional, but that doesn’t mean it needs to be boring. Use your About section to share a little of your ‘why’ – what motivates you, the kind of impact you want to have, or the causes you care about. This is especially powerful in the not-for-profit space, where mission and values matter. A bit of heart and authenticity can really make your profile stand out.
5. Be active, be thoughtful
You don’t need to post every day, but some thoughtful engagement goes a long way. Like and comment on posts from people or organisations you admire. Share a reflection on a webinar you attended, a professional learning moment, or a post that aligns with your values. Consistent, genuine activity helps build your visibility and shows you’re engaged in your field, not just looking for a job.
6. Follow organisations you’d love to work with
If you’ve got a dream organisation (or a few), follow them on LinkedIn. It helps you stay across new roles, events, and updates – and shows you’re paying attention. You can also see who works there, what they’re sharing, and get a sense of their culture. That insight can help you tailor your application or prepare for an interview in a way that really resonates.
7. Connect with purpose and respect
LinkedIn is about building community, not just collecting contacts. Reach out to people working in roles you admire, connect with recruiters who specialise in your area, and don’t be afraid to ask for advice or a quick chat. A short, personalised message goes a long way. Be respectful of people’s time, and focus on building genuine relationships, not just pushing for opportunities.
One last thought…
Your next opportunity might not come from a job ad – it might come from a comment, a connection, or a kind message at just the right time. Keep your LinkedIn profile updated, be authentic in your approach, and use the platform as a tool to learn, connect, and grow. You never know who’s watching – or where a simple hello might lead.
Good luck!
Kirsty and Nikki
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